Baltimore-based video ad technology company TidalTV has raised more than $30 million in financing led by New Enterprise Associates with participation from Comcast Interactive Capital and Valhalla Partners. This brings TidalTV's total funding to $61 million. Launched in 2007, TidalTV develops a video ad optimization product for advertisers that helps deliver ads to a target demographic. For example, advertisers can use TidalTV to serve campaigns to specific age/gender segments or to select audiences that have shown an affinity towards a particular brand. This technology is currently being deployed for online video, mobile video and television.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/A5fDAl_2gTo/
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